Company targeting on Microsoft
Upload a TAL list: Microsoft matches the companies to professional profiles and shows your ads to people who work there, before they ever visit.
ABM display
Show your banners to the companies on your target list and the roles that buy: on the Microsoft Audience Network by company, industry and job function, and on Google Display, YouTube and Gmail through company audiences, ICP segments and lookalikes. You see impressions, clicks and visits per account.
14 days free · From $79 a month · Cancel anytime · No media markup
Upload a TAL list: Microsoft matches the companies to professional profiles and shows your ads to people who work there, before they ever visit.
People from your target companies join a Google Ads audience as soon as the pixel identifies them: Display, YouTube and Gmail retargeting by account.
ICP segments (the searches and sites of your buyers) and lookalike companies built from your best accounts.
Microsoft reports delivery by company; every click and visit is tied to the account by the IntentBid pixel.
No DSP minimums, no managed-service fee and no media markup: campaigns run in your own Google Ads and Microsoft Advertising accounts and you pay the platforms directly. IntentBid builds the lists, creates the campaigns paused, checks every ad against the platform limits and reports by account.
Benchmarks we hold display to: CTR 0.10–0.25 %, CPM 4–14 USD for ABM display; the campaign workspace flags anything outside the range.
Google does not target companies by name or IP: on Google, account targeting works through company audiences (after a visit), ICP segments and lookalikes. Microsoft Advertising does target by company, industry and job function. Contact data is never uploaded to ad platforms: Customer Match uses only your own first-party contacts.
Find your ICP: companies and decision makers in your market.
Microsoft for cold reach by company, Google for retargeting and new reach.
Step-by-step campaign window: audience, ad, budget, frequency cap, dates.
Impressions, clicks, visits and engagement per company.
Pricing
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Yes: Google Display and the Microsoft Audience Network are programmatic networks with real-time bidding across thousands of sites and apps. IntentBid gives you account-based targeting on them without a separate DSP contract.
On Microsoft Ads, yes: Microsoft reports impressions and clicks by company. Google reports impressions per campaign; for Google, IntentBid shows clicks and visits per account from the pixel.
No. Company targeting uses company names (Microsoft) and company audiences built from visits (Google). Customer Match only ever gets your own first-party contacts.
Start free, connect an ad account in two minutes, and see your first companies today.