ABM reporting

Report pipeline by account,
not by click.

See which target accounts engage, how close each one is to buying and which channel moved it. IntentBid scores every identified company, tracks its stage and timeline, and reports cost per engaged account for ChatGPT Ads, Google Ads and the rest of your mix.

14 days free · From $79 a month · Cancel anytime · No media markup

Engaged accounts+42% vs last month
191accounts
39 / 70target list
29hot

Account overview

Logos of engaged accounts, new accounts per week and the channel mix at a glance.

Scores and stages

A 0–100 score from ICP fit, intent pages and engagement. Research, comparison or decision.

Target-list coverage

Upload your ABM list and see who visited, who came back and who came from ads.

Cost per company

What each identified and each engaged account cost, by channel.

Eight reports, one for every reader

ReportForWhat it answers
Executive summaryCMO, foundersWhat moved, which accounts are behind it, what to do next
Spend to pipelineCMO, board, financeEvery channel from spend to hot and decision-stage accounts, cost per hot account
Accounts (ABM)ABM, demand genNew, hot and returning accounts by stage and first channel
Sales hand-offSDRs, AEsWho to call this week, why now, and the question that brought them
CampaignsPaid mediaSpend, clicks and the companies each ChatGPT and Google campaign brought
AI visibilitySEO, AEO/GEOHow often ChatGPT, Perplexity, Gemini and Google AI name you
Competitor reportProduct marketingWho AI names instead of you, head to head, question by question
Content planContent, SEOPages to write or fix so AI names you, ranked by buying stage

Every report compares with the previous period, filters by stage, channel, engine and topic, and runs on live data up to the current minute, with a Refresh now button for the latest ad results.

Claude writes it up, and builds it from your words

  • Describe the report you need ("hot accounts sales should call this week", "what our ads brought last month, for the board") and Claude opens the right report with the right filters.
  • Commentary: Claude reads the report's own numbers and writes the summary: what went well, what needs attention and three next steps. It is saved with the report and prints with it.
  • For agencies: pick "For an agency client" and the report is client-ready, with the client's logo and no IntentBid branding.

The reports ABM teams actually use

  • Account overview: engaged accounts, new accounts, target accounts engaged, hot accounts, and a logo wall of the most engaged companies.
  • Account scores: every company with its score band, so sales can start at the top.
  • Buying stage: research, comparison and decision, based on the pages each account read.
  • Company timeline: every visit, source and page for your top accounts, in order.
  • ABM list coverage: your target accounts by tier (1:1, 1:few, 1:many) and what each did.
  • All visits by source: every visit from ChatGPT, Google, LinkedIn and more, with or without a company.
  • Cost per company: spend divided by identified and engaged companies, per channel.

How the account score works

The score combines three things: fit (industry, size and country against your ICP), intent (pricing, comparison, integration and demo pages weigh more than blog posts) and engagement (visits, pages and recency). Scores of 80 or more are flagged as hot and can trigger an alert or a CRM webhook.

Share it with sales and leadership

Every table has the same date range and an Export button. The monthly report prints to PDF with before-and-after numbers, and the executive summary puts five numbers and three actions on one screen.

Pricing

Two plans, every feature. Start free for 14 days, no card.

Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.

Straight answers.

Can I import my target account list?

Yes. Upload a CSV with company names and domains, optionally with a tier. Columns are matched automatically.

Does it connect to my CRM?

Yes. Hot accounts and new companies can be sent to HubSpot, Salesforce or any tool by webhook, and every table exports to CSV.

Which channels are included?

ChatGPT Ads, Google Ads and Microsoft Ads come from your connected accounts. Every other channel (LinkedIn, e-mail, events) is read from UTM parameters and referrers.

See who AI recommends instead of you.

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