Account-based marketing,
from list to pipeline in one place.

ABM flips the usual funnel. Instead of attracting as many leads as possible and filtering later, you decide which companies matter, then focus spend and content on them.

ABM is not only for enterprise. It is mostly a discipline: a clear ICP, a list, and reporting by company. What used to require a large budget can now run in your own Google Ads and Microsoft Advertising accounts.

1. Find your ICP. Give your website and the region you sell to (UK, EU or US). Choose seniority, departments and list size.
2. Target account list. You get companies with the number of decision-maker positions and their main role. Never people or emails.
3. Microsoft Advertising campaigns. Created paused in your own account and checked step by step: company, industry and job function targeting on Bing and the Audience Network (MSN, Outlook, Edge).
4. Google Ads campaigns. Company audiences for retargeting after a visit, ICP custom segments from buyer searches and sites, and lookalike companies.
5. ChatGPT Ads. Sponsored placements beside the questions your buyers ask.
6. Identification. The pixel identifies the companies visiting your site and the pages they read.
7. Reporting. Impressions per account (Microsoft reports by company), clicks and visits per account, an engagement score and buying stage, sent to HubSpot or Slack.
8. AI visibility. Whether ChatGPT, Perplexity, Gemini and Google AI answers name your brand, with articles and landing pages from the GEO agent to close gaps.

• A list sales agrees with. Review tier 1 together before anything launches.
• Enough budget per account. A smaller list reached well beats a large list reached once.
• Messages by role. IT, finance and the business owner care about different things.
• Patience on metrics. Engagement moves in weeks, pipeline in months. Track reached and engaged accounts early.
• Honest targeting. Google cannot target companies by name; Microsoft can. Plan channels accordingly.

Campaigns run in your own ad accounts and you pay the platforms directly, with no media markup. Contact data is never uploaded to ad platforms; Customer Match only uses your own first-party contacts. Every plan starts with a 14-day free trial, no credit card, and free credits.