Real-time bidding, your accounts
Google Display, YouTube, Gmail and the Microsoft Audience Network, billed by the platforms.
Programmatic ABM
Programmatic ABM advertising,
without a DSP contract.
Programmatic ABM usually means a DSP, an annual contract and a minimum spend. Google Display and the Microsoft Audience Network are programmatic networks too, and between them they cover account targeting, retargeting and new reach. IntentBid runs ABM on them from your own ad accounts.
14 days free · From $79 a month · Cancel anytime · No media markup
Engaged accounts+42% vs last month
191accounts
39 / 70target list
29hot
Account targeting where it exists
Companies, industries and job functions on Microsoft; company audiences and ICP segments on Google.
No minimums, no markup
Start with a test budget, not an annual commitment.
Account-level reporting
Impressions by company on Microsoft, visits by company everywhere.
How programmatic ABM works without a DSP
- Microsoft Audience Network: cold reach by company. Your target accounts go in as companies, combined with job functions and industries, and ads run on MSN, Outlook, Edge and partner sites.
- Google company audiences: when the IntentBid pixel identifies a visit from a company, that visitor joins a company audience in your Google Ads account for Display, YouTube and Gmail retargeting.
- Google ICP custom segments: the searches your buyers make and the sites they read, for new reach in your category.
- Lookalike companies: new accounts that resemble your best ones, added to the list for Microsoft targeting.
Both networks buy impressions in real-time auctions across a large inventory of sites and apps. What you give up compared with a DSP is covered honestly below.
IntentBid compared with DSP-based ABM platforms
| DSP-based ABM platforms | IntentBid on Google and Microsoft | |
|---|---|---|
| Commercial model | Usually annual contract, often with a media minimum | Monthly plan; media billed by Google and Microsoft |
| Who owns the ad account | Usually the vendor | You |
| Cold targeting by company | Yes, typically by IP and device graphs | Yes on Microsoft (professional profiles); not on Google |
| Inventory | Open exchanges and private deals | Google Display network, YouTube, Gmail, Microsoft Audience Network |
| Intent data | Often third-party topic intent | Your site visits, ICP segments, AI visibility |
| Impressions per account | Yes | Yes on Microsoft; Google by campaign |
| Time to first campaign | Weeks of onboarding | Same day, campaigns created paused |
Where a DSP is the better fit: if you need cold company targeting on the open web beyond Microsoft's network, connected TV, very large account lists across many regions, or specific private marketplace deals, a DSP-based platform does more. Many teams start without one and add it once they know which accounts respond.
Platform limits you should know
Google does not target companies by name or IP. On Google, account-based reach comes from company audiences (after a visit), ICP segments and lookalikes. Microsoft Advertising targets by company, industry and job function. Contact data is never uploaded to either platform; Customer Match uses only your own first-party contacts. IntentBid shows companies, roles and counts, never people or emails.
How to start
- 1Build the account list
TAL Generator: companies and decision-maker counts in your market.
- 2Map channels
Microsoft for cold reach, Google for retargeting and ICP reach.
- 3Launch paused
Audiences, creatives, budget, frequency cap, all checked.
- 4Report by account
Reach, clicks, visits and engagement per company.
Pricing
Two plans, every feature. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
Is Google Display really programmatic?
Yes. Google Display and the Microsoft Audience Network sell impressions in real-time auctions across large networks of sites and apps. They are programmatic, just not open-exchange DSPs.
Can I target companies on the open web without a DSP?
On the Microsoft Audience Network, yes, by company, industry and job function. On Google, you reach target accounts after a visit through company audiences, and new accounts through ICP segments and lookalikes.
Is this cheaper than a DSP-based ABM platform?
There is no annual media minimum and no markup: you pay Google and Microsoft directly plus your IntentBid plan. Whether it is cheaper depends on how much open-web reach you need.
Do I lose impressions-per-account reporting?
Not on Microsoft, which reports impressions by company. Google reports impressions per campaign; for Google, IntentBid shows clicks and visits per account.
Can I use IntentBid alongside a DSP?
Yes. Export target accounts and engagement scores to your CRM and use them in any other tool.
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