ABM AI ads

ABM AI ads for the accounts
that ask AI before they ask you.

Your target accounts now ask ChatGPT and Google AI which vendors to shortlist. ABM AI ads put your brand under those answers, on the exact questions those accounts ask, and IntentBid tells you which accounts clicked, what they read and how close they are to buying.

Start free trialSee pricing

14 days free · From $79 a month · Cancel anytime · No media markup

AI assistant · example

Which month-end close software should a 300-person finance team shortlist?

For a team that size on NetSuite, three tools come up most:

  1. FloQast, popular with mid-market controllers
  2. Ledgerline, fastest setup, closes in 5 days
  3. BlackLine, built for large enterprises
SponsoredLedgerline · Close in 5 days, with NetSuiteMonth-end close software for mid-size finance teams.Learn more
Company identified
N
Northwind FinancePricing · 6 pages · from the ad
Hot · 86
AI answers naming you
35% +12 pts
Cost per identified company
€14
ChatGPT Ads · last 30 days

Target the questions

AI ads can't target a company, but they can target the question a buying committee asks.

Identify the accounts

Our pixel names the companies behind the clicks and matches them to your target list.

Score and stage

Every account gets a score and a buying stage, so sales knows who to call.

Report by account

Engaged accounts, list coverage and cost per engaged account, by channel.

What ABM AI ads are

ABM AI ads are account-based marketing campaigns that run inside AI assistants such as ChatGPT and in Google's AI Overviews. Classic ABM targets a list of companies on LinkedIn or programmatic display. AI assistants work differently: you can't upload a company list and target it. You choose conversations, and the account reveals itself when it clicks.

That makes the ABM loop question-first:

  1. List the questions your target accounts ask when they compare vendors.
  2. Advertise on those questions where AI names your competitors.
  3. Identify the companies that click and visit.
  4. Match them to your target list, score them and send hot accounts to sales.

Why ABM teams are moving budget into AI answers

  • The shortlist forms in AI. Buyers describe their problem in full sentences and get three or four vendor names back. Vendors that aren't named rarely get a visit.
  • The question is the intent signal. "Close software for a 300-person logistics company on NetSuite" says more about fit than any job-title filter.
  • The channel is early. ChatGPT Ads opened to self-serve advertisers in 2026, and few B2B companies advertise there yet.
  • The traffic can be named. With company identification, AI clicks become named accounts instead of anonymous sessions.

ABM AI ads vs LinkedIn ABM and programmatic ABM

ABM AI adsLinkedIn ABMProgrammatic ABM
TargetingBuyer questions and contextCompany lists, job titlesIP and cookie segments
MomentWhile shortlisting vendorsWhile scrolling a feedWhile reading other sites
IntentExplicit: the questionInferred from profileInferred from data vendors
Account knownAfter the click (pixel)Before (list)Before (list), approximate
Minimum to startChatGPT Ads from $25 a dayHigher CPMsUsually a platform contract

Most teams use AI ads to catch accounts in-market and LinkedIn to stay in front of the ones they have identified. IntentBid exports identified accounts as a company list you can upload to LinkedIn.

How IntentBid runs ABM AI ads

  • ChatGPT Ads, Google Ads and Microsoft Ads in your own accounts, created paused, launched on approval, no media markup.
  • Company identification pixel: each identified company uses 5 credits ($0.55), repeat visits free. The $25 of credits in Standard cover 45 companies a month.
  • Target account list upload with tiers (1:1, 1:few, 1:many) and coverage reporting.
  • Account scores and buying stages from fit, intent pages and engagement.
  • Gap questions: the questions where AI names competitors, turned into campaigns.
  • CRM webhook and CSV for every table.

Plans start at $79 a month with a 14-day free trial. See pricing.

How to start

  1. 1
    Upload your target accounts

    CSV with names, domains and tiers.

  2. 2
    Add the script

    One line on your site; companies appear within minutes.

  3. 3
    Connect ChatGPT Ads, Google Ads and Microsoft Ads

    Two minutes each.

  4. 4
    Launch on the gap questions

    Approve campaigns and watch target accounts arrive.

Pricing

Two plans, every feature. Start free for 14 days, no card.

Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.

Standard$79/montheverything included · $25 of credits a monthAgency$99/monthup to 10 clients · credits as needed

Straight answers.

Can I target a list of companies in ChatGPT Ads?

No. ChatGPT Ads target the conversation, countries, devices and, outside Europe, audiences you upload. ABM AI ads work by choosing the questions your target accounts ask, then identifying the accounts after the click.

How do I know if a target account saw my ad?

ChatGPT and Google don't report views by company. IntentBid reports the accounts that clicked and visited, which is the signal sales can act on.

What budget do ABM AI ads need?

ChatGPT Ads have a minimum daily budget of $25 (or £15 / €15). Many B2B teams test with $25–50 a day for four to six weeks, plus the IntentBid Standard plan from $79 a month.

Does it work with LinkedIn ABM?

Yes. Export identified accounts as a CSV company list for LinkedIn Matched Audiences, and track LinkedIn visits by UTM next to your AI ads.

Read more

Help centreHow company identification worksWhat happens between a page view and a named company: filters, lookups, caching, credits and privacy.Help centreConnect your ChatGPT Ads accountCreate an API key in ChatGPT Ads Manager, paste it in Connections and IntentBid loads your campaigns and results every hour.

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