ChatGPT Ads
Sponsored cards under answers to the questions your buyers ask.
AI B2B ads
AI B2B ads: be the answer,
then the ad under it.
B2B buyers ask AI assistants for a shortlist before they visit a single vendor site. AI B2B ads put your company in front of them at that moment: advertised under the answer, and identified when they click through.
14 days free · From $79 a month · Cancel anytime · No media markup
AI assistant · example
Which month-end close software should a 300-person finance team shortlist?
For a team that size on NetSuite, three tools come up most:
- FloQast, popular with mid-market controllers
- Ledgerline, fastest setup, closes in 5 days
- BlackLine, built for large enterprises
SponsoredLedgerline · Close in 5 days, with NetSuiteMonth-end close software for mid-size finance teams.Learn more
Company identified
N
Northwind FinancePricing · 6 pages · from the ad
Hot · 86AI answers naming you
35% +12 pts
Cost per identified company
€14
ChatGPT Ads · last 30 daysGoogle AI Overviews
Search campaigns that also serve in and next to AI summaries.
Named companies
Every AI click matched to a company and scored.
Self-serve
From $79 a month, your own ad accounts, no markup.
Where AI B2B ads run in 2026
| Platform | How ads appear | What B2B advertisers control |
|---|---|---|
| ChatGPT | A labelled sponsored card under the answer, for Free and Go users | Context hints, countries, devices, audiences, bids |
| Google AI Overviews | Ads in or next to the AI summary, through Search and Performance Max | No separate targeting or reporting for the AI placement |
| Microsoft Copilot | Ads in Copilot answers through Microsoft Advertising | Standard Microsoft Advertising targeting |
ChatGPT is the only one where you choose the buyer questions your ad appears beside, which is why most B2B programmes start there.
What AI B2B ads can and can't do
They can put you on the shortlist for a specific use case, at a lower competition level than search today, and send buyers to the page that answers their exact question.
They can't target companies or job titles in ChatGPT, reach Plus, Pro, Business and Enterprise users (who see no ads), or change what the AI answers. That is why IntentBid combines ads with company identification (who came) and AI visibility (what the answer says about you).
Who AI B2B ads are right for
B2B software, IT services and professional services with a deal value high enough that one new customer pays for a quarter of testing, usually $10,000 a year or more. OpenAI's ad policy restricts financial, health and legal services, and B2B software usually fits as a digital product.
Pricing
Two plans, every feature. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
How much do AI B2B ads cost?
ChatGPT Ads have a minimum daily budget of $25 in the US. OpenAI suggests a $3–5 starting maximum bid for click campaigns. IntentBid itself starts at $79 a month.
Is B2B AI ads the same as AI B2B ads?
Yes. Both mean advertising to business buyers inside AI assistants and AI search results.
How do I measure AI B2B ads?
On qualified accounts and pipeline. IntentBid identifies the companies behind AI clicks and reports cost per identified and engaged account.
Read more
Help centreConnect your ChatGPT Ads accountCreate an API key in ChatGPT Ads Manager, paste it in Connections and IntentBid loads your campaigns and results every hour.Help centreHow company identification worksWhat happens between a page view and a named company: filters, lookups, caching, credits and privacy.
Related
See who AI recommends instead of you.
Start free, connect an ad account in two minutes, and see your first companies today.