Free tool 18 of 26 · ABM planning
ABM ROI Calculator
Enter your account list and conversion rates to see the pipeline and revenue an ABM program produces, what it costs per engaged account and per opportunity, and how many opportunities you need to break even.
- Free, no sign-up
- Runs in your browser
- Checked 19 October 2026
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How it works
How to use the ABM ROI Calculator
- Enter the account list and the share you expect to engage.
- Enter opportunity and win rates and the average deal value.
- Enter the program cost for the same period and read ROI and break-even.
| What | How it's worked out |
|---|---|
| Engaged accounts | Accounts × engagement rate |
| Opportunities | Engaged × opportunity rate |
| Won revenue | Opportunities × win rate × deal value |
| ROI | (Revenue − cost) ÷ cost |
| Break-even opportunities | Cost ÷ (deal value × win rate) |
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How to use the result
- Define 'engaged' before launch. For example, two or more people from the account on key pages in a month, or ad engagement plus a site visit.
- Match the period to the sales cycle. With a nine-month cycle, judge the first two quarters on engaged accounts and pipeline.
- Use a holdout. Compare with similar accounts you didn't target, or the ROI includes deals that would have closed anyway.
Questions
Straight answers.
How do you calculate ABM ROI?
Take won revenue from target accounts in the period, subtract the program cost and divide by the cost. Count only revenue the program could have influenced.
What is a good ABM ROI?
It depends on margin and cycle length. Compare it with your other channels on the same basis, and on pipeline per dollar while deals are still open.
What is cost per engaged account?
Program cost divided by the number of target accounts that met your engagement definition. It's the earliest reliable ABM efficiency metric.
Should ROI use revenue or gross profit?
Gross profit is more accurate if margins vary by product. Revenue is fine for comparing channels within one business.
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