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Creatives & ad specs
Sizes, character limits and what works for each channel.
B2B ad copy guidelinesHow to write B2B ads for a buying committee: messages by role, proof that holds up, clear calls to action and copy that matches the landing page.4 min readB2B display creative best practicesMake B2B display and Audience ads that get noticed: contrast, one message, a visible logo, sensible frequency caps, regular refreshes and simple A/B tests.4 min readChatGPT Ads creative specsTitle and text limits, image size and format, and the ChatGPT Ads policies that most often get B2B ads rejected, with what IntentBid checks before launch.4 min readCreative studio toolsHow to use IntentBid's Creative studio: the ad package, ad image resizer, image compressor, background remover and CTA button maker.4 min readGoogle display ad specsImage sizes, logos and text limits for Google responsive display ads, plus the standard IAB banner sizes and the 150 KB limit for uploaded image ads.4 min readGoogle search ad specs (responsive search ads)Headline and description limits for responsive search ads, display paths, when to pin, and the sitelink, callout and snippet assets that make B2B ads bigger.3 min readMicrosoft Audience ad specsImage sizes, headlines, long headline and description limits for Microsoft Audience ads, and where they appear across MSN, Outlook, Edge and partner sites.3 min readMicrosoft search ad specsHeadline, description and display path limits for Microsoft responsive search ads on Bing, pinning, and the sitelink, callout and snippet assets.3 min read