Website script & company identification

Install with Google Tag Manager

Add the IntentBid script as a Custom HTML tag in Google Tag Manager, fire it on all pages and publish.

By the IntentBid team · Updated 21 October 2026 · 1 min read

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If your site already uses Google Tag Manager, you don't need a developer.

Steps

  1. In Tag Manager, open your container and click Tags → New.
  2. Name it IntentBid.
  3. Tag configuration: choose Custom HTML and paste the script from Get started → Website script.
  4. Triggering: choose All Pages (Page View).
  5. Save, then click Submit → Publish. Changes only go live after you publish.

The script identifies companies only and sets no cookies. Whether you fire it before or after consent depends on your legal advice and your consent tool. Either fire the tag only on an analytics-consent trigger, or add data-consent="required" to the script and call window.intentbidConsent() when the visitor accepts. Expect fewer identified companies if many visitors decline.

Check it

Use Tag Manager Preview to confirm the tag fires on page view, then visit the site and reload Get started in IntentBid.

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