40% fit
Industry, company size and country against your ideal customer profile.
Account scoring
One score that tells sales
which account to call first.
A long list of companies is not a priority list. IntentBid scores every identified account from 0 to 100 on three things you can explain to sales in one sentence: does it fit our ICP, is it reading the pages buyers read, and how engaged is it right now.
14 days free · From $99 a month · Cancel anytime · No media markup
Companies this week+23 new
- NNorthwind FinanceChatGPT Ads · decision86
- CContoso LogisticsChatGPT answer · comparison74
- FFabrikam HealthLinkedIn Ads · comparison68
- TTailspin EnergyLinkedIn · research52
35% intent
Pricing, comparison, integration and demo pages weigh more than blog posts.
25% engagement
Visits, pages, ad engagement and how recent the activity is.
80+ is hot
Hot accounts can post to Slack or Teams, create a CRM task or fire a webhook.
How the score is built
| Part | Weight | Signals |
|---|---|---|
| Fit | 40% | Industry, employee count and country compared with your ICP |
| Intent | 35% | Buying stage from the pages read: research, comparison or decision |
| Engagement | 25% | Visits, pages read, ad clicks and engagements, recency |
The score is recalculated as new visits and ad data arrive. An account with perfect fit and no activity stays in the middle; an off-ICP company reading your pricing page every day does not reach the top either. That is deliberate.
Score or stage?
Use the score to rank (who first), and ABM stages to describe the journey (where they are). A tier 1 account can be in Considering with a score of 62, and a new account in Selecting with 85. Sales should usually start with the high score in a late stage.
Pricing
Four plans, more in every one. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
Can I change the weights?
The weights are fixed so scores stay comparable across profiles and over time. You control the inputs: your ICP and the pages that count as high intent.
What does a score of 80 mean?
A company that fits your ICP, has read decision-stage pages and is active now. It is flagged as hot.
Are people scored?
No. IntentBid scores companies only. It never identifies or scores individual visitors.
Does the score go to my CRM?
Yes. HubSpot and Attio get the IntentBid score on the company record; Pipedrive gets it in the note.
Related
- ABM stagesABM stages: your own buying stages, built from ads, visits and CRM deals
- Intent signalsFirst-party intent signals for ABM: intent tags from campaigns and pages
- Ideal customer profileIdeal customer profile (ICP): define it and build it
- CRM syncCRM sync for ABM: HubSpot, Attio and Pipedrive, both ways
- ABM reportingABM reporting: account scores, stages and pipeline
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