From LinkedIn impressions
to the deals they touched.

1. Deals come in daily from your CRM, with the company, amount, status and dates.
2. Companies are matched by domain and name to the accounts your campaigns reached.
3. Touches are counted: LinkedIn delivery to the company by campaign and day, and website visits from LinkedIn Ads, ChatGPT Ads and AI answers.
4. A deal is influenced when a campaign touched the company in the 90 days before the deal was created, or while it was open. The campaigns are listed as before and during.

Influence is not causation. A deal at a tier 1 account your sales team had been working for a year will show as influenced if your ads reached it. Use the numbers to compare campaigns with each other and to see which accounts your ads never reached before a deal, not as proof that ads created the pipeline. Two practical checks: compare influenced pipeline at target accounts with non-target accounts, and look at deals with no touches before them.

What LinkedIn does and doesn't give you. LinkedIn reports delivery by company, but the numbers are approximate, arrive 12–24 hours late and cover only the top 100 companies per ad per day. An account that got a handful of impressions may not show up at all. IntentBid splits campaigns into groups of up to 100 companies so every account can appear in the report, and fills the gaps with what the pixel sees on your site.