Starts from your accounts
A TAL, a saved audience or the companies the pixel identified on your site. Your own company is always left out.
LinkedIn campaign builder
A LinkedIn ABM campaign,
in five steps, not fifty fields.
Campaign Manager was built for audiences, not account lists. The IntentBid builder starts from the accounts: pick the companies, pick the roles, write the ad with a live preview, set the budget and a cap per company, and review. The campaign is created paused in your own LinkedIn ad account.
14 days free · From $99 a month · Cancel anytime · No media markup
Engaged accounts+42% vs last month
191accounts
39 / 70target list
29hot
The buying committee
Job functions, seniority, job titles and company size, with presets for decision makers, champions, finance and IT.
Split by 100 companies
Bigger lists become several campaigns of up to 100 companies, so LinkedIn can report every account.
A cap per account
A daily frequency cap per company is a step of every campaign, with your own cap next to each account.
The five steps
| Step | What you choose | What IntentBid does |
|---|---|---|
| 1. Goal | Brand awareness, website visits, engagement, video views or website conversions | Sets the matching LinkedIn objective |
| 2. Companies and people | A TAL, an audience or identified companies; functions, seniority, titles, size | Matches companies to their LinkedIn pages and shows how many matched |
| 3. Ad | Image, headline, intro text, CTA | Live LinkedIn feed preview; image sizes checked against LinkedIn specs |
| 4. Budget and caps | Daily budget, default cap per company, own caps per account | Checks LinkedIn's minimum daily budget per campaign |
| 5. Review | Everything on one screen | Creates the campaigns paused in your ad account |
Nothing spends until you switch the campaign on in IntentBid or in Campaign Manager. You pay LinkedIn directly, with no media markup.
Why campaigns are split by 100 companies
What LinkedIn does and doesn't give you. LinkedIn reports delivery by company, but the numbers are approximate, arrive 12–24 hours late and cover only the top 100 companies per ad per day. An account that got a handful of impressions may not show up at all. IntentBid splits campaigns into groups of up to 100 companies so every account can appear in the report, and fills the gaps with what the pixel sees on your site.
Splitting also gives you cleaner budgets: tier 1 accounts can sit in their own campaign with a higher daily budget and a higher cap, while a 400-account tier 3 list runs as four campaigns with the same ad and an even spread.
What the builder does not do
- It does not upload contacts or target named people. Targeting is companies plus roles.
- It does not run LinkedIn lead gen forms or conversation ads in this version: single-image sponsored content is the format it builds today.
- It does not guess budgets. It shows LinkedIn's minimum per campaign and leaves the number to you.
How to start
- 1Connect LinkedIn
Sign in with the login that manages your ad account.
- 2Pick the accounts
From the Account Finder, an audience or identified companies.
- 3Roles, ad, budget, caps
One step each, with a live preview.
- 4Review and approve
Created paused; you switch it on.
Pricing
Four plans, more in every one. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
Does the builder work with my existing Campaign Manager account?
Yes. Campaigns are created in the ad account you connect, next to the ones you already run. IntentBid never changes campaigns it did not create unless you turn on Spend Guard or exclusions for them.
How big can a company list be?
As big as your TAL. Up to 100 companies go into one campaign by their LinkedIn company pages; bigger lists are split into several campaigns of up to 100 companies each, so LinkedIn can report every account.
Can I edit the campaign in Campaign Manager afterwards?
Yes. It is a normal LinkedIn campaign in your account. Changes you make there are read back on the next sync.
Which ad formats are supported?
Single-image sponsored content in the feed. The Creative studio prepares the image in the right sizes and Claude can draft the headline and intro text.
Can Claude build the campaign for me?
Yes. Describe the campaign in a sentence and the AI campaign builder fills every step; you check it and create it paused, like any other campaign.
Related
- LinkedIn AdsLinkedIn ABM ads: reach the buying committee at your target accounts
- Account CapsAccount Caps: a frequency cap per account for ABM campaigns
- Spend GuardSpend Guard: stop LinkedIn spend that never reaches your target accounts
- Creative studioCreative studio: LinkedIn and ChatGPT ads in every size, with copy by Claude
- Account FinderTarget account list (TAL) generator for ABM
See who AI recommends instead of you.
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