Three views
Job title, seniority and job function, for the last 90 days.
Job titles insights
Did the buying committee
see the ad, or the interns?
Company reach is only half of ABM. Job titles insights show who at those companies LinkedIn actually served: by job title, seniority and job function, with impressions, clicks, engagements, spend and video completion. Find the roles that engage and the ones that only spend.
14 days free · From $99 a month · Cancel anytime · No media markup
Engaged accounts+42% vs last month
191accounts
39 / 70target list
29hot
Spend and engagement
Impressions, clicks, engagements, CTR and spend per role.
Video completion
For video ads: how far each title watched, so you know which roles watch to the end.
Act on it
Exclude a title that spends without engaging, or build the next campaign around the ones that do.
Questions this report answers
- Are we reaching decision makers? Share of impressions at director, VP and CXO seniority.
- Which function engages? CTR by job function: often finance or IT engages differently from the champion you targeted.
- Where does the money go? Spend by job title, sorted, with the titles that never clicked.
- Does the video work? Completion by title: 25%, 50%, 75% and 100% views.
Where the numbers come from
The data is LinkedIn's own demographic reporting for your campaigns. LinkedIn shows a value only after enough members have been reached, so titles with little delivery are grouped or missing, and the numbers are approximate. IntentBid shows roles and counts only: never the people behind them.
Pricing
Four plans, more in every one. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
Can I see which person at an account clicked?
No. LinkedIn does not report individual members, and IntentBid does not identify people. You see roles and counts per company and per title.
Why are some titles missing?
LinkedIn only reports a title once a minimum number of members have been reached, to protect privacy. Small campaigns show fewer titles.
How far back does it go?
The last 90 days of your LinkedIn campaigns.
Can I exclude a title from this report?
Yes. Pick a title and add it to the exclusions list; it then applies to every LinkedIn campaign you turned exclusions on for.
Related
- Spend GuardSpend Guard: stop LinkedIn spend that never reaches your target accounts
- ExclusionsLinkedIn exclusions for ABM: companies, job titles, customers and competitors
- Account engagementCompany engagement reporting for ABM
- LinkedIn AdsLinkedIn ABM ads: reach the buying committee at your target accounts
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