Same ad account
IntentBid creates and reads campaigns in your Campaign Manager account. No media markup.
Compare
Campaign Manager runs the ads.
IntentBid runs the accounts.
You don't replace Campaign Manager with IntentBid: your campaigns still run there, in your own ad account, and you pay LinkedIn directly. IntentBid adds the account layer LinkedIn leaves out, and puts LinkedIn next to ChatGPT Ads, your website visitors and your CRM.
14 days free · From $99 a month · Cancel anytime · No media markup
Cap per company
LinkedIn caps frequency per member; IntentBid adds a daily cap per company.
Accounts, not audiences
Stages, scores, intent tags and a page per company, built from LinkedIn and your site.
More than LinkedIn
ChatGPT Ads, visitor identification and AI visibility in the same account view.
Side by side
| LinkedIn Campaign Manager | IntentBid on top | |
|---|---|---|
| Company targeting | Company lists and pages | Same, built from your TAL; split by 100 companies per campaign |
| Frequency cap | Per member | Per company, daily, with own caps per account |
| Company reporting | Company engagement data, approximate, top companies per ad | The same data per account, joined with website visits and CRM deals |
| Audience Network, expansion | On by default for many objectives | Switched off by Spend Guard |
| Scheduling | Not available | By day and hour, in your time zone |
| Exclusions | Per campaign | One list for every campaign; customers and competitors automatic |
| ABM stages and scores | Not available | Your own stages, a 0–100 account score |
| CRM attribution | Through LinkedIn's CRM integrations for some CRMs | Influenced pipeline and won revenue from HubSpot, Attio, Pipedrive |
| ChatGPT Ads, visitor identification | Not available | Included |
When Campaign Manager alone is enough
If you run one or two LinkedIn campaigns at a broad audience, report on clicks and leads, and don't have a target account list, Campaign Manager is fine. IntentBid is for teams that run LinkedIn by account: a list of a few hundred companies, a buying committee, and a need to show which accounts moved and which deals followed.
Pricing
Four plans, more in every one. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
Do I still need a LinkedIn ad account?
Yes. IntentBid works in your own Campaign Manager account and you pay LinkedIn directly.
Will IntentBid change my existing campaigns?
Only if you turn on Spend Guard, exclusions or caps for them. Otherwise it reads them for reporting.
Is the company data more accurate than LinkedIn's?
No. LinkedIn's company data is the source, with its limits: approximate, 12–24 hours late, top 100 companies per ad per day. IntentBid organises it by account and adds the pixel's website visits.
What does it cost?
From $99 a month, with a 14-day free trial and no card. Media is paid to LinkedIn directly.
Related
- LinkedIn AdsLinkedIn ABM ads: reach the buying committee at your target accounts
- Account CapsAccount Caps: a frequency cap per account for ABM campaigns
- Spend GuardSpend Guard: stop LinkedIn spend that never reaches your target accounts
- CompareABM tools compared: enterprise suites, LinkedIn ABM tools, visitor identification and IntentBid
- PricingPlans from $99 a month
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