One list, every campaign
Companies and job titles excluded once apply to all LinkedIn campaigns of the profile.
Exclusions
Never pay for the wrong company
or the wrong role again.
In Campaign Manager, exclusions live on each campaign, so they drift: one campaign excludes competitors, the next one does not. IntentBid keeps one exclusion list for the whole profile and applies it to every LinkedIn campaign, every day. Customers from your CRM and the competitors on your profile are added for you.
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Customers automatically
Companies with a won deal in HubSpot, Attio or Pipedrive are excluded from acquisition campaigns.
Competitors automatically
The competitors on your profile are matched to their LinkedIn pages and excluded.
One click from a company
Exclude an account straight from its company page or from the account engagement table.
What you can exclude
| Type | Source | Typical reason |
|---|---|---|
| Companies | Typed, uploaded, or one click on a company page | Partners, investors, accounts sales asked you to leave alone |
| Customers | Won deals in your CRM | Acquisition ads should not reach customers |
| Competitors | Your profile's competitor list | They should not learn your messaging at your cost |
| Job titles | The job titles report, or typed | Titles that take spend and never engage |
| Your own company | Always | Your own team clicks |
Exclusions are applied to the LinkedIn campaigns once a day.
Limits to know
Companies are excluded by their LinkedIn company page. A company that LinkedIn cannot match (no page, or a page with a different name) cannot be excluded, and IntentBid shows which ones did not match. Job titles are LinkedIn's standardised titles, so a title typed in a member's profile in a way LinkedIn does not map may still get through. Exclusions affect who LinkedIn shows the ad to; they don't change reporting for impressions served before the exclusion.
Pricing
Four plans, more in every one. Start free for 14 days, no card.
Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.
Straight answers.
Do exclusions apply to campaigns I created outside IntentBid?
You choose. The list applies to every LinkedIn campaign of the profile that you turn exclusions on for, including ones created in Campaign Manager.
How many companies can I exclude?
LinkedIn limits how many values one campaign can exclude; IntentBid matches up to 200 customers and competitors automatically and shows you when a list goes over what LinkedIn accepts.
Can I exclude a target account temporarily?
Yes. Exclude it from the company page and remove it from the list later. For a daily pause, use the frequency cap per account instead.
Will customers still see retention or upsell campaigns?
Customer exclusion is a per-campaign choice in Spend Guard, so you can leave it off on campaigns meant for customers.
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