Compare

ChatGPT Ads or LinkedIn Ads?
Different jobs in the same program.

LinkedIn reaches people by employer and role before they show intent. ChatGPT Ads reach people while they ask an AI assistant for a shortlist, without knowing their employer. For ABM you usually want both: LinkedIn to warm the accounts on your list, ChatGPT Ads to be in the answer when someone, at any company, is ready to compare.

Start free trialSee pricing

14 days free · From $99 a month · Cancel anytime · No media markup

AI assistant · example

Which month-end close software should a 300-person finance team shortlist?

For a team that size on NetSuite, three tools come up most:

  1. FloQast, popular with mid-market controllers
  2. Ledgerline, fastest setup, closes in 5 days
  3. BlackLine, built for large enterprises
SponsoredLedgerline · Close in 5 days, with NetSuiteMonth-end close software for mid-size finance teams.Learn more
Company identified
N
Northwind FinancePricing · 6 pages · from the ad
Hot · 86
AI answers naming you
35% +12 pts
Cost per identified company
€14
ChatGPT Ads · last 30 days

Targeting

LinkedIn: companies and roles. ChatGPT Ads: the conversation, countries and devices.

Reporting

LinkedIn: approximate delivery by company. ChatGPT Ads: by campaign; companies come from the pixel after a click.

Moment

LinkedIn: in the feed, before intent. ChatGPT: in the answer, at the moment of research.

Reach

In the EEA and Switzerland ChatGPT Ads are contextual only (the current conversation); LinkedIn targets companies by name everywhere.

Side by side

LinkedIn AdsChatGPT Ads
Who you targetCompanies on your list, job functions, seniority, titlesConversations about your category, countries, devices
Account list uploadYesNo
Company-level reportingApproximate, 12–24 h late, top 100 companies per ad per dayNone from the platform; IntentBid identifies companies after the click
FormatSponsored content in the feedA labelled sponsored card under the answer
Best forWarming tier 1–3 accounts, the buying committeeBeing on the shortlist when a buyer asks AI
Targeting in the EEA and SwitzerlandCompanies by nameCurrent conversation only
Frequency cap per companyWith IntentBid Account CapsNot possible (no company targeting)

How to run them together

  1. LinkedIn ABM at your target account list, capped per company, to the buying committee.
  2. ChatGPT Ads on the buyer questions those accounts ask, in the countries where they run.
  3. Visitor identification names the companies that click either one, and ChatGPT intent shows the question behind each ChatGPT click.
  4. ABM stages put both channels in one journey per account; revenue attribution shows which deals each channel touched.

Pricing

Four plans, more in every one. Start free for 14 days, no card.

Your own ad accounts, no media markup. Ads and reports never use credits. Standard includes $25 of credits a month.

Starter$99/monthYour first ABM programGrowth$229/monthScaling ABM on two channelsPro$549/monthABM operations at volumeAgency$699/month3 client profiles · +$199 each after

Straight answers.

Which one should a B2B team start with?

If you have a defined account list and sell into Europe, LinkedIn. If your buyers research in ChatGPT and you sell in countries where ChatGPT Ads run, test both with small budgets and compare cost per engaged account.

Can I target my account list in ChatGPT?

No. ChatGPT Ads target the conversation. You choose the questions your accounts ask, and the account becomes known when it clicks.

Is one cheaper?

Costs depend on your market and bids, so compare cost per engaged account in your own data rather than benchmarks.

Does IntentBid run both from one place?

Yes, in your own LinkedIn and OpenAI ad accounts, with one account view across both.

Related

See who AI recommends instead of you.

Start free, connect an ad account in two minutes, and see your first companies today.

Start free trialHow it works